AI in design

Can AI change the design process, and how exactly?

Modern science technologies spread not only into the professional but also the creative life. Artificial intelligence has learned to create simple logos and elements, facilitating the designer’s work.

It is not always necessary to hire a designer when creating a website for personal or business use. Various services allow users to assemble a landing page, a business card website, and an online store, even without knowing the basics of programming, layout, and design skills. All that is required is to register, choose the template you like and fill the page with information: images, text, and video. There are first steps where AI evolves.

What companies are using AI right now?

Adobe is already testing similar innovations. Adobe Scene Stitch technology recognizes the composition of the image and the type of content presented on it. The program can view patterns, create patches and even alter some pictures.

Netflix also uses machine technologies: intelligence creates hundreds of banners with text in different languages and automatically selects the right one. The Airbnb platform team has created an application that turns designers’ paper sketches into working code in a few seconds, becoming a layout.

Some service of site designers has already begun to implement such technology. In the future, machines will automatically analyze design systems and identify which combination of elements works better and which works worse. Optimization of modules will be much easier and faster.

Popular video and photo editor Prisma has learned to select filters by image capturing. Applications recognize the type of content and automatically apply a suitable photo effect. That’s becoming increasingly popular.

The Auto Draw graphic editor, with the built-in artificial intelligence system, transforms sketches made on a computer or tablet into more accurate pictures. The machine can guess and finish this type of content.

But design with AI, when machines take over the functions of processing and studying user data, companies will be able to get information faster and create better strategies and personalized content. It’ll allow business owners to increase the conversion rate of the site.

Functions of AI

Artificial design intelligence, which has received the abbreviation ADI (Artificial Design Intelligence), identifies trends in the web space. The technology independently creates websites and issues a ready-made version of the resource design.

Every year the number of platforms for creating AI-based websites is growing. The task of developers is to make robots think like a designer. Therefore, systems are first trained on the example of main design principles, observing already existing pages. And at the end of the observation, the AI gives out a ready-made universal design.

So far, no one can say how the application of machine learning technologies will affect the field of design. Now artificial intelligence technologies are on the verge of discoveries. Real-time training of machines allows robots to understand what people want. Automated systems can interfere with ordinary websites and design content developed by people.

We hope that artificial intelligence cannot replace human creativity. Furthermore, unlike the program, each designer puts soul and love into his creation. Therefore, we hope that AI and designers will coexist and not compete for supremacy.

Psss, more exciting topics are coming soon. Stay tuned!

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