It’s difficult to imagine how machine learning can be applied to such creative and personalized processes as creating a logo and corporate identity. However, that’s exactly what some of the new services do. Moreover, AI logo design is widespread for now.
They use special algorithms to develop logos and websites. Respectively, it is much cheaper than hiring a live designer. Theoretically, this is a great option for new business owners who have a small budget.
But can designs created by artificial intelligence compare to designs created by people? Let’s look at these advantages and disadvantages.
As machines become more intelligent, we will see a transition from a designer-creator to a designer-curator. If a designer in the future can determine the logic of content, then the AI can come up with thousands of iterations of projects. This will greatly enhance the ability of designers to explore, experiment and improve in a short period.
AI systems will be able to process information 24/7 with a high level of detail, which an ordinary person cannot do. So designers should let the machines do the heavy lifting while they set up the project.
Like creativity, humans and artificial intelligence provide different opportunities for individualization. Theoretically, the designer will be able to adjust the design to your needs much better than any software. After seeing their initial designs, you can ask for almost any changes and trust your designer. It can be a very long process and may take your designer a lot of time to implement the proposed changes.
One of the advantages of using online tools based on artificial intelligence is the ability to make the necessary adjustments yourself. Instead of endlessly discussing it with the designer, you can make the necessary adjustments and immediately see the results.
A logo is an emotional product, not logical, and artificial intelligence finds it difficult. But on the other hand, a logotype expresses an idea, symbolizes something, informs the mood, etc. That’s pure psychology. AI can analyze a million combinations, simulate various perspectives, and test logo options to find the best one. Externally, the result may not impress, but it will be scientifically justified.
The initial stage of logo creation is associated with the search for ideas on the outline of the logo, ideas, selection of colors and fonts. AI can analyze hundreds of industries and suggest the most common options for logo creation.
Today, various online services enable users to create logos in dozens of different sizes, formats, and designs. Again, AI logo design can make this process faster and less costly.
With new requirements, new opportunities for designers appear. As machines begin to do more production work, designers will need to know areas such as statistics, data analytics, and cognitive science.
Further, you can always entrust this matter to specialists to save yourself the time and nerves of creating your logo. Logo designers will cope with this much more effectively and will be able to transfer all your wishes into the form of a logo for your brand.
Our team designs logos for brands that value a professional approach and high-quality visualization of their desires. Visit our website and make sure that logo you wanted is near.
Psss, more exciting topics are coming soon on this platform. Stay tuned!
